“SEVEN seconds, my dear friends. SEVEN seconds. That’s how long it would take for Mr. Browser to click away from or go on clicking towards YOU—your company, your product,” said the Facial-Care-faced guy in an impeccably tailored pin-striped GQ-inspired suit, some hotshot guru for business and market development in Asia Pacific for a leading net-system software.
“Ergo, marketing strategies have to be calculated at lightning pace. Throw away all you learned at business school,” added this amiable vanguard of the WorldWide Mess—er, Mesh. “Don’t you ever doubt it: businesses will inevitably have to formulate new models at breathtaking speed. Oh yes. It’s a whole new ballgame. An exciting, challenging ride to a great new world of unimaginable opportunities. Grab every chance you get. You snooze, you lose.”
It wouldn’t be wild to surmise that almost the entire audience of dry-cleaned, cellphone-infected, espressoed-out yup-yup-yuppies listening to him that day were as awestruck as I at the forecast on the imminent tidal web—er, wave of internetization coming to sweep us into a world of clicking relationships.